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IMX, the Non-Gamers Gaming Token
Niklas Polk
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Key Takeaways
4 min read
  • Crypto gaming is a leading narrative with lots of potential upside, but hard to stay on top of
  • Gaming infrastructure tokens tend to be more low-maintenance and comfortable to hold than specific gaming tokens, and also often outperform in the long run
  • Immutable X is the largest "pure" gaming ecosystem by market capitalization and IMX has outperformed most other gaming ecosystems
  • Immutable X has impressive partnerships with e.g. AWS and Ubisoft, putting it in a good spot long-term, despite large upcoming unlocks
  • Other gaming ecosystem tokens that have a track record of solid price performance in the last year include BEAM and RONIN

Introduction

The crypto gaming ecosystem is filled with potential. Especially in the current bull market, the sector promises lucrative opportunities for those invested in it. However, navigating this space can overwhelm even the most enthusiastic participants, as it is a vast, ever-changing landscape brimming with new developments every day. The complexity is further compounded by the need to engage directly with the games to fully understand each token's value and potential intricacies. This requirement makes staying on top of every twist and turns a daunting, if not impossible task for anyone not dedicating their full time and attention to it.

Amid this backdrop of excitement and uncertainty, searching for a less volatile asset that largely tracks the success (or failure!) of crypto gaming becomes paramount.

This is where Immutable X (IMX) comes into play. As a large-cap gaming ecosystem, IMX has proven popular and much less volatile than most tokens in the gaming space.

In the following report, we delve deeper into Immutable X, exploring its fundamentals, market performance, and the unique position it holds within the gaming ecosystem, as well as some similar tokens.

About Immutable X

Overview

In simple terms, Immuxable X builds Web 3 infrastructure for gaming, to make it easier for developers to launch and scale their own Web 3 game. They offer the following products:

Player Experience

  • Passport (New): Instant wallet onboarding
  • Checkout: All-in-one transaction infrastructure

Revenue Engine

  • Orderbook & Marketplace Network: Maximize distribution and demand for your assets
  • Mint: Scalable NFT minting tools
  • Trade: Reliable NFT trading endpoints

Infrastructure

  • Immutable zkEVM (New): EVM ZK-rollup for games
  • Immutable X: Optimized game-specific ZK-rollup

Developer Experience

  • SDKs: Build and launch in days
  • Developer Hub: Mission control for web3
  • Blockchain Data APIs: Powerful APIs to manage your assets

Additionally, Immutable Games is part of the wider Immutable Group and develops and publishes Web 3 games, including the popular games Gods Unchained and Guild of Guardians.

From this wide product offering, there are a number of narratives that Immutable X can profit from:

  • General gaming narrative
  • Game-specific narrative for any game built on top Immutable X or by the Immutable Group
  • Zk narrative
  • NFT narrative
  • Ethereum narrative

Immutable X has furthermore joined forces with Ubisoft’s Strategic Innovation Lab to create a better gaming experience for players as well as partnered with Amazon Web Services to improve their infrastructure offering.

IMX as Ecosystem Index

As mentioned above, Immutable X is an infrastructure or meta-play on the gaming ecosystem, rather than a single game itself. When looking at the most popular gaming ecosystems by market capitalization it comes in second only after Ethereum.

Source: Nansen Query

While more general-purpose chains like Ethereum, Polygon, and BNB have lots of other narratives going for them and gaming makes up only a fraction of what they are about, Immutable X is expected to correlate more closely with the movements of the general crypto-gaming market. When looking at the price performance of IMX since the beginning of 2023, it has furthermore outperformed most other top 20 gaming assets by market cap, apart from Ronin. The report deliberately looks at established mid- to large-cap tokens, as they tend to be more proven and low-maintenance and thus suitable for mid-term holds.

Source: Nansen Query

Other candidates include Ronin as well as Beam (formerly Merit Circle), although they have less market share of the overall gaming market as seen in the pie chart above. However, both already existed in the prior cycle, have shown strong performance in the last year, and are, in essence, also infrastructure providers with their respective chains. It has to be noted, that Ronin might be less broadly positioned, as much of its success is likely closely correlated to the success of its flagship game, Axie Infinity.

IMX Token

The IMX token is the governance and utility token of Immutable X. The core functionalities include mandatory IMX payments as part of the transaction fees (20%), a staking functionality for IMX holders, governance power, and IMX as the primary gas token in the Immutable zkEVM.

Smart money has been accumulating IMX since the end of last year, although starting from 10th February, there has been some minor profit taking. Overall, though, smart money still appears to be bullish.

Nansen 2
Source: Nansen 2

With a market cap of roughly $5b and a fully diluted valuation of $7b, it is certainly not a hidden gem but has enough liquidity to be able to handle larger orders. It has to be noted, that roughly one-third of the token supply will be unlocking until the end of 2025, which could translate into selling pressure until then.

Immutable X
Source: Immutable X

On the other hand, a large chunk of the token supply is held by treasuries of gaming projects building on Immutable X. Over 65% of tokens are held by Gods Unchained and IMX Project Development, with very low sell pressure expected.

Nansen 2
Source: Nansen 2
Conclusion

The highly volatile and gameplay-dependent / cryptoeconomic incentive nature of crypto-gaming assets warrants the dedication of lots of time to the subject to successfully pick winners. Our data shows, however, that gaming infrastructure/ecosystem plays are a way to get exposure to the sector in the mid to long-term without having to monitor the position or play multiple games to keep track of patches and gameplay updates. Since January 2023, gaming infrastructure tokens have outperformed most other gaming assets, with Ronin, IMX, and Beam2 being the top 3.

That being said, the recent partnerships of IMX with Ubisoft and Amazon combined with all the narratives (especially the ZK / Ethereum narratives which many are speculating will take off soon) positions IMX as a great option for longer time horizons. A “basket” including the other mentioned tokens might decrease volatility and hence maintenance even further.

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Disclosure: The authors of this content and members of Nansen may be participating or invested in some of the protocols or tokens mentioned herein. The foregoing statement acts as a disclosure of potential conflicts of interest and is not a recommendation to purchase or invest in any token or participate in any protocol. Nansen does not recommend any particular course of action in relation to any token or protocol. The content herein is meant purely for educational and informational purposes only and should not be relied upon as financial, investment, legal, tax or any other professional or other advice. None of the content and information herein is presented to induce or to attempt to induce any reader or other person to buy, sell or hold any token or participate in any protocol or enter into, or offer to enter into, any agreement for or with a view to buying or selling any token or participating in any protocol. Statements made herein (including statements of opinion, if any) are wholly generic and not tailored to take into account the personal needs and unique circumstances of any reader or any other person. Readers are strongly urged to exercise caution and have regard to their own personal needs and circumstances before making any decision to buy or sell any token or participate in any protocol. Observations and views expressed herein may be changed by Nansen at any time without notice. Nansen accepts no liability whatsoever for any losses or liabilities arising from the use of or reliance on any of this content.